Maximum Purpose, Maximum Profit

Amidst all the headlines about geopolitics, climate change, and rogue technology, another megatrend has been silently developing: the naked economy.

Universal connectivity and powerful AI are making everything radically transparent, where the actions of businesses, governments, and individuals are increasingly visible. In this environment, consumers cancel irresponsible organizations, and trust becomes the key driver of value creation.

To maximize profitable growth and business longevity, companies must earn their returns by solving socio-environmental problems. The winning strategy therefore is steward leadership—doing well by doing good.

Urgent and compelling, Maximum Purpose, Maximum Profit shows that in this brave new world, pursuing profitable sustainability will create sustainable profitability.

Rejecting platitudes and theoretical models, Rajeev Peshawaria combines twenty-two years of global Fortune 100 experience with research-based insights to provide unique and practical approaches to personal leadership, ethics, governance, sustainable business growth, and stewardship. He is the CEO of the Steward Leadership Institute (formerly Stewardship Asia Centre (SAC)), Singapore, and President of Leadership Energy Consulting (LEC), Seattle, WA, USA.

Before joining SAC and starting LEC, Rajeev was the CEO of the Iclif Leadership & Governance Centre. He was formerly the Chief Learning Officer of Coca-Cola and Morgan Stanley and held senior positions at American Express, HSBC, and Goldman Sachs. In his early career, he was a banker and currency trader.

Author of the Wall Street Journal and Amazon bestseller Open Source Leadership (McGraw Hill), Too Many Bosses, Too Few Leaders (Simon & Schuster), and Sustainable Sustainability (Penguin Random House); co-author of Be the Change (McGraw Hill); and a contributor for Forbes, Rajeev sits on the World Economic Forum’s Global Futures Council on the Human Science of Environmental Action; advises the Government of Malaysia’s Higher Education Leadership Academy; and was recognized among the Top 100 Global Thought Leaders in Trustworthy Business Behavior.

A high-energy inspirational speaker, Rajeev also provides coaching, consulting, and advisory services to corporate and public sector clients globally. He has been widely featured in international media such as CNN, Bloomberg TV & Radio, National Public Radio, Harvard Business Review, CNBC, Fast Company, Leader to Leader, American Management Association magazine, Leadership Excellence magazine, The Times of India, The Straits Times, and The Business Times.