The McDonaldization of Society 5

Instructor Praise for This Book
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." ―Michael Nofz, University of Wisconsin

"This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture." ―Charles R. Frederick, Jr., Indiana University

Student Praise for This Book
"The text opened my eyes up a bit to the world around me." "I really enjoyed the writing style of the book. . . . I thought of it as a book I would recommend to friends, not as a textbook."

As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 5 demonstrates the power of the sociological imagination to today′s readers in a way that few other books have. The McDonaldization of Society 5 has been updated with many contemporary examples that speak relevantly to today′s student. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological analysis.

New to McDonaldization 5

• Presents a new concluding chapter on Starbuckization: A new Chapter 10 titled "The Starbuckization of Society?" examines the Starbucks phenomenon in relation to McDonaldization.
• Links pop culture to McDonaldization with contemporary examples: Updated examples include online dating services, Viagra, MDMA (Ecstasy), text messaging, Chipotle, Pollo Campero, extreme sports, robotic surgery with the Da Vinci system, Snack Wraps, megachurches, and more.
• Features an increased focus on globalization: Global issues are more prevalent throughout this edition, particularly in the discussion of the relationship between McDonaldization and the environment in Chapter 7.
• Looks at precursors and future possibilities of McDonaldization: A revised Chapter 2 combines a discussion of the precursors of McDonaldization and content on dealing with contemporary changes in, and future possibilities of, a McDonaldized world.

Accompanied by High Quality Ancillaries

• An Instructor Resources on CD, featuring PowerPoint presentations, suggested essay questions and activities, video resources, teaching tips, an interview with the author, and more, is available for qualified instructors. Contact Customer Care at 1.800.818.7243 (6am – 5pm PT) to request a copy.
• A Student study site at www.pineforge.com/mcdonaldizationstudy5 includes interviews with the author, Learning from SAGE Journal Articles, a McDonaldization myspace page, student activities, and more.
  

Bundle Options - Explore discounted bundles available with this text. Our bundle prices are lower than the prices of most other introductory Sociology texts alone! Please contact your Sales Representative for more information.

Intended Audience
The bestselling The McDonaldization of Society is already in use in a variety of courses:

Sociology                                     Business & Management

Introduction to Sociology                 Consumer Behavior

Social Problems                              Organizational Communication

Social Change                                Foundations of Leadership

Globalization

Sociology of Work

It is also popular in freshman seminars, as well as with those interested in social criticism.


Contributor to the SAGE/Pine Forge ASA Teaching Innovations & Professional Development Awards Fund

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.