A guide for those with limited business experience or education covers preparing a business plan, identifying the market, managing finances, developing a product-service strategy, and more
The nationwide bestseller, updated for beating the odds and achieving breakthrough success Insightful tips from over 100 Entrepreneurs for Starting a Business--and Doing It Right!
Today's conditions are among the best in history for starting and building your own business, and The McGraw-Hill Guide to Starting Your Own Business is renowned for showing thousands of entrepreneurs how to do just that. Now let this hands-on book give you the market-tested knowledge and confidence you need to identify and evaluate new business opportunities, draw up a business plan, find the money to get your new venture off the ground, and take that first step toward true success--by launching a business that in your heart, you know will work!
Praise for the first edition of The McGraw-Hill Guide to Starting Your Own Business:
Featured selection by the Fortune Book Club, Money Book Club, BusinessWeek Book Club, Book-of-the-Month Club
"The strength of The McGraw-Hill Guide to Starting Your Own Business is that it delivers on its promise. It is indeed a step-by-step blueprint for the first-time entrepreneur."--Jeffrey L. Seglin, Editor, Inc.
"The McGraw-Hill Guide to Starting Your Own Business is . . . an indispensable reference for any first-time entrepreneur--and an invaluable advantage for every fledgling business."--Fortune Book Club
"A down-to-earth guide to business startup essentials."--Money Book Club
"A practical, information-packed guide: it's loaded with the know-how you need to go it alone."--Book-of-the-Month Club