McQuail's Reader in Mass Communication Theory
Denis McQuail
ISBN 10: 0761972439 ISBN 13: 9780761972433
Published by SAGE Publications Inc, 2002
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McQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail′s Mass Communication Theory, it can also function independently of that text.
provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.
About the Author:
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
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Bibliographic Details
Title: McQuail's Reader in Mass Communication Theory
Publisher: SAGE Publications Inc
Publication Date: 2002
Binding: Paperback / softback
Condition: New
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ISBN 10: 0761972439
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ISBN 10: 0761972439
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McQuail's Reader in Mass Communication Theory
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