Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

About the Author

Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practicing artist, he has exhibited at the V&A, the Royal Academy, and the Whitechapel Gallery.

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