This Means This, This Means That: A User's Guide to Semiotics
Sean Hall
ISBN 10: 1856695212 ISBN 13: 9781856695213
Published by Laurence King Publishing, 2007
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1856695212I4N00
Synopsis:
Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory.
Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture.
About the Author: Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practicing artist, he has exhibited at the V&A, the Royal Academy and the Whitechapel Gallery, all London.
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Bibliographic Details
Title: This Means This, This Means That: A User's ...
Publisher: Laurence King Publishing
Publication Date: 2007
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket