Measure of a Leader

With American business facing a leadership crisis and top corporate executives being replaced at a rate of one per day, Aubrey Daniels and James Daniels introduce readers to a bold and proven new way to measure and pursue leadership, Measure of a Leader.

Based on over 30 years of pioneering work with the world's leading organizations, Daniels and Daniels explain how anyone can increase their leadership impact by becoming a critical observer of human behavior. By demonstrating how to recognize and measure the effect of their actions on followers, the authors provide readers with valuable, scientifically-proven methods for increasing their leadership impact, including how to:

Build leadership skills that leave a legacy

Inspire others to go above and beyond the call of duty

Create profitable habits and optimize performance at every level of an organization

Measure of a Leader’s solutions are rooted in Daniels’ “twelve measures”, indicators that provide the best possible forecast of a leader’s impact on the growth of the business, on the customers and the marketplace, and on his or her legacy. The measures are presented in four key categories:

Momentum: Followers responding positively to the leader’s direction

Commitment: Followers focused on the leader’s goals

Initiative: Followers working together

Reciprocity: Followers collectively working with the leader Measure of a Leader—an indispensable resource for any aspiring leader and a lasting solution to the leadership debacle threatening American business.

Dr. Aubrey C. Daniels, internationally recognized author and speaker, is the world’s leading authority on behavioral science in the workplace. He founded Aubrey Daniels International in 1978 and is the author of three best-selling books widely recognized as management classics: Bringing out the Best in People, Performance Management: Changing Behavior That Drives Organizational Effectiveness, and Other People’s Habits. Daniels has been featured in The Wall Street Journal, The New York Times, The Washington Post, USA Today, Fortune, Entrepreneur, Biznet, CNN, CNBC, and CBS radio. He received his undergraduate degree in psychology from Furman University and earned his master’s and doctorate from the University of Florida. Daniels serves on the Board of Trustees of the Cambridge Center for Behavioral Studies and Furman University, and is an Associate of Harvard University’s John F. Kennedy! School of Government. His numerous awards include the Lifetime Achievement Award from the Organizational Behavior Modification Network and the Outstanding Service Award from the International Association for Behavior Analysis, which also named him a 2005 Fellow.

James E. Daniels, vice president and senior consultant with Aubrey Daniels International, has developed productivity and quality improvement systems for corporations in the United States, Australia, Brazil, Canada, England, and Italy. A graduate of the United States Military Academy at West Point, Daniels received his master’s from the University of Florida. He is a former editor of Performance Management Magazine and co-author of the definitive behavioral text Performance Management: Changing Behavior that Drives Organizational Effectiveness, 4th Edition. Daniels specializes in creating performance measurement systems for knowledge workers. He helps organizations design and implement strategies that inspire and reward the discretionary effort of employees in both union and non-union environments. His clients represent a wide range of industries including (but not limited to) service, manufacturing, engineering, banking, publishing, telecommunications, nuclear power generation, travel, and sales. Daniels also applies his expertise in behavioral change techniques to enhance and ensure the effectiveness of quality improvement processes such as Six Sigma.