Measures of Advertisement Effectiveness. Principles and Practice

Language: English

Published by GRIN Verlag, GRIN Verlag, 2021

3346359212 / 9783346359216

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bayreuth (Lehrstuhl für BWL III: Marketing & Konsumentenverhalten), course: Seminararbeit zur Spezialisierung Marketing, language: English, abstract: This paper deals with advertisement effectiveness and how it can be measured. Advertisements have to be well created by companies to target their audience. How can this be accomplished Also, is there a possibility to measure the effectiveness of such ads What are the measures for effective advertisements The paper gives suggestions which measures should be picked and an overview of those. This is followed by recent research and different points of view from scholars on this topic. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is discussed since decades with constantly new developments and updates due to researchers. Through this process many new views on different measures emerged making it more and more complex for advertisers by considering which advertisement will generate the most profit. Since then, marketing science has created many good models which will be presented in this paper. Do you want to experience a 100 meter bungee jump Or a tremendously fast race in a formula 1 sports car Do you prefer a survival march through a tropical forest after paragliding down a mountain These extraordinary adventures are sold as services by companies like Jochen Schweizer. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is being discussed since decades with constantly new developments and updates due to researchers.…

Seller Inventory # 9783346359216

Title
Measures of Advertisement Effectiveness. Principles and Practice
Author
Roland Moeller
Publisher
GRIN Verlag, GRIN Verlag
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3346359212
ISBN 13
9783346359216
Item weight
45 grams
Dimensions
210x148x2 mm

AHA-BUCH GmbH

Einbeck, Germany

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