Measuring Up: The Business Case of GIS, Volume 2

Measuring Up: The Business Case for GIS, Volume 2, is a collection of real-world stories from government agencies that have successfully used GIS technology to meet business goals. Chapters focus on how implementing automated GIS workflow and resource management solutions helps organizations save time and money, increase accuracy and efficiency, and maximize productivity and revenue. The articles in this collection illustrate how GIS is being utilized to implement new, more efficient business processes and show how these emerging practices have improved communities and organizations. This volume contains over fifty color illustrations.

Christopher Thomas is director of Government Marketing for Esri and acts as global manager for Esri’s government activities. A regular speaker on the topic of technology in federal, state, and local government, Thomas has worked in and with government agencies worldwide for over twenty-two years. He has authored or co-authored several books, including the first volume of Measuring Up: The Business Case for GIS; Mapping for Congress; Standards for Success; and GIS for Decision Support and Public Policy Making.

Brian Parr served as GIS coordinator for the City of Manhattan, Kansas; project manager for Esri’s Educational Services; and GIS manager for the Mid-America Regional Council in Kansas City, Missouri.

Britney Hinthorne served as a government marketing coordinator for Esri. In that role, Hinthorne supported the development of strategic marketing plans and partner relationships. She has contributed to several books, including GIS for Decision Support and Public Policy Making. She has also worked to develop Esri’s United States government grant programs. Hinthorne has a bachelor’s degree from the University of California, Santa Barbara.