Measuring Channel Satisfaction | In Pharmaceutical & Consumer Goods Industry in India

Umakanta Sahoo

ISBN 10: 3846504793 / ISBN 13: 9783846504796

Published by LAP LAMBERT Academic Publishing, 2011

About this Item

Measuring Channel Satisfaction | In Pharmaceutical & Consumer Goods Industry in India | Umakanta Sahoo | Taschenbuch | 236 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783846504796 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 106791014

Bibliographic Details

• Title: Measuring Channel Satisfaction | In Pharmaceutical & Consumer Goods Industry in India
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 3846504793
• ISBN 13: 9783846504796
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 15D millimeters 220 millimeters width by 150 millimeters height by 15 millimeters depth
• Weight: 369 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Effective channel management needs lot of planning, monitoring and controlling activities so that goods are distributed at the minimum possible cost, with right quality and minimum transit time with least or possibly no damage to the product, packaging, labeling for onward supply to the end-users. The management of channel parametres is conceived to be service related and efficient handling of these parameters enhances the channel satisfaction. The book identifies a long chain of intermediaries involved in the entire channel of the pharmaceutical and consumer goods industry, who operate under certain motives. In order to satisfy and meet the objectivity of sustenance at each level of these channel members, the book focuses on key parametres associated with distribution of products in the channels and attempts to draw an analogy to understand the satisfaction / dissatisfaction indices across the industries. The book also attempts to catch up with the market dynamics and to come up with a Dealer Satisfaction Index Matrix for the pharmaceutical and consumer goods industry.

About the Author

MD (India) and Executive Director, Asia Pacific for Chiltern, is a Bioscience graduate with MBA and PhD. He has 20 years of experience in the pharmaceutical industry. He is awarded a Diploma in Management and Marketing by Kriger Research Institute, Canada. He is a frequent speaker at industry conferences and has authored many books and periodicals.