Measuring Country Image : Theory, Method, and Effects

Alexander Buhmann

ISBN 10: 3658154063 / ISBN 13: 9783658154066

Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2016

About this Item

Druck auf Anfrage Neuware - Printed after ordering - Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Seller Inventory # 9783658154066

Bibliographic Details

• Title: Measuring Country Image : Theory, Method, and Effects
• Publisher: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
• Publication Date: 2016
• Language: English
• ISBN 10: 3658154063
• ISBN 13: 9783658154066
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 10D millimeters 210 millimeters width by 148 millimeters height by 10 millimeters depth
• Weight: 221 grams

About this title

Synopsis

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

About the Author

Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.