Measuring the Effectiveness of Marketing Events With Objective Ratios (German Edition)
Language: German
Published by Grin Verlag, 2016
- Softcover
- New

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- Title
- Measuring the Effectiveness of Marketing Events With Objective Ratios (German Edition)
- Author
- Büngers, Fabian
- Publisher
- Grin Verlag
- Publication year
- 2016
- Condition
- New
- Binding
- Soft cover
- Language
- German
- ISBN 10
- 3668361029
- ISBN 13
- 9783668361027
Projektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 92%, European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel, Sprache: Deutsch, Abstract: Within this project paper different objective ratios for measuring the effectiveness of marketing events are presented and discussed. The first half of this paper describes the theoretical framework which is then used for analyzing different real life examples.
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