Measuring the Effectiveness of the Strategies used by Mobile Operators in Developing Economies, to address the OTT Challenge

Language: English

Published by GRIN Verlag Feb 2015, 2015

3656886113 / 9783656886112

  • Softcover
  • New
See all details

Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

5-star seller

AbeBooks seller since January 11, 2012

View this seller's items
Softcover

Condition: New

US$ 23.65

US$ 26.42 shipping 
Ships from Germany to U.S.A.

Quantity: 2 available

Add to basket
Free 30-day returns

Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -Project Report from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, , language: English, abstract: Thanks to the advances in telecommunications and mobile computing, smartphoneshave emerged as a vital tool for enhanced communication, connectivity andproductivity. With the increased penetration of smartphones and mobileapplications, Over-The-Top (OTT) mobile messaging applications now constitute asignificant threat to mobile network operators' SMS-messaging revenues. Theliterature available today shows that OTT applications like WhatsApp, Viber,Facebook Chat, Skype, etc will cost $54 billion lost in revenue to mobile networkoperators. As a result, it becomes critical for mobile network operators to put in placeeffective strategies that will slow the impact of OTT apps.This research investigates the pro-active measures that mobile operators have takenin developing countries to address this challenge and also measures theeffectiveness of these measures in their respective markets.Data was collected through questionnaires from over 400 pre-paid subscribers inAccra. The findings of the research show that OTT apps are changing the behaviourof smartphone users regarding text messaging. The research revealed that morethan half smartphone users send less than 5 SMS messages a day. However, withthe introduction of 'bundles' by mobile operators in Ghana as a strategy to generatea sustainable average revenue per user seems to be working. Majority ofsubscribers perceive data bundle as a cheaper and better option than Pay-As-You-Go. However, the introduction of SMS bundle seems not to be an efficient strategyagainst OTT apps since they are limited to on-net communications only. 60 pp. Englisch.

Seller Inventory # 9783656886112

Title
Measuring the Effectiveness of the Strategies used by Mobile Operators in Developing Economies, to address the OTT Challenge
Author
Luc Olou
Publisher
GRIN Verlag Feb 2015
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3656886113
ISBN 13
9783656886112
Item weight
101 grams
Dimensions
210x148x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First itemUS$ 26.42US$ 26.42
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Check
  • Paypal

Seller's business information

BuchWeltWeit Ludwig Meier e.K.

Germany