Measuring and Managing Intellectual Capital: An Examination of Critical Success Factors

G�ls�n Hoscanoglu

ISBN 10: 3639325737 / ISBN 13: 9783639325737

Published by VDM Verlag Dr. M�ller 2011-01-18, 2011

About this Item

Seller Inventory # 6666-IUK-9783639325737

Bibliographic Details

• Title: Measuring and Managing Intellectual Capital: An Examination of Critical Success Factors
• Publisher: VDM Verlag Dr. M�ller 2011-01-18
• Publication Date: 2011
• Language: English
• ISBN 10: 3639325737
• ISBN 13: 9783639325737
• Binding: Paperback
• Condition: New

About this title

Synopsis

The knowledge economy has brought a new set of dynamics to the twenty first century business and economy. It is undeniable that currently knowledge and innovation dominate the physical and financial assets. The gap between book value and market value is vast and continuously increasing in many firms. These trends have made it crucial to accurately measure and effectively manage intellectual capital. Although, the importance of intellectual capital is widely recognized, intellectual capital measurement and management processes are still not well structured in most companies. This is mainly due to the difficulty of measuring and managing intangible assets, as they are not clearly observable as tangible assets. However, today for many companies, it is favorable, even essential to create and extract value from their intellectual capital in order to obtain and maintain competitive advantage and generate profits in the long run. This book offers a comprehensive overlook on the measurement and management of intellectual capital and provides case studies on two pioneer companies in intellectual capital management, Skandia and Dow.

About the Author

Received her master's degree in International Business Administration from the University of Vienna and her bachelor's degree in Management from Bilkent University. She specialized in International Marketing and International Management and wrote her master thesis under the supervision of Prof. Dr. Josef Windsperger.