Measuring the Networked Nonpro

Beth Kanter

ISBN 10: 1118137604 / ISBN 13: 9781118137604

Published by Wiley Okt 2012, 2012

About this Item

Neuware - The tools nonprofits need to measure the impact of their social mediaHaving a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders.\* A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures\* Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine\* Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionalsThis important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Seller Inventory # 9781118137604

Bibliographic Details

• Title: Measuring the Networked Nonpro
• Publisher: Wiley Okt 2012
• Publication Date: 2012
• Language: English
• ISBN 10: 1118137604
• ISBN 13: 9781118137604
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 230W x 175H x 20D millimeters 230 millimeters width by 175 millimeters height by 20 millimeters depth
• Weight: 524 grams

About this title

Synopsis

The tools nonprofits need to measure the impact of their social media

Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.

 

• A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
  
• Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
  
• Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

About the Author

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.