Title: Measuring Service Innovation Performance: Measuring Service Innovation Performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism
Publisher: VDM Verlag Dr. M�ller
Publication Date: 2008
Language: English
ISBN 10: 3639009584
ISBN 13: 9783639009583
Binding: Soft cover
Condition: New

About this title

Synopsis

It is not easy to protect an unique service by regulation and patent because of the service characteristics. Service firms just only develop innovations continually to define and extend their market. Specially, the growth of some service industries (e.g. tourism) is limited by the once consumption which is difficult to repeat in short duration. The weakness has pushed these service industries to stimulate the new consumption by continual innovations which need many resources. But the ambiguous performance of service innovation could not prove the reasonableness of resource allocation. This study tries to measure new service diffusion as innovation performance in order to help evaluate the innovation decision in service industry.

About the Author

Education:Master of Business Administration of the National Yunlin University of Science and Technology.Department of Statistics, Feng Chia University.

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