Measuring Service Innovation Performance | Measuring Service Innovation Performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism

Publisher

VDM Verlag Dr. M�ller

Publication Date

2013

Language

English

ISBN 10

3639009584

ISBN 13

9783639009583

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

153 grams

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B�cher

About this title

Synopsis

It is not easy to protect an unique service by regulation and patent because of the service characteristics. Service firms just only develop innovations continually to define and extend their market. Specially, the growth of some service industries (e.g. tourism) is limited by the once consumption which is difficult to repeat in short duration. The weakness has pushed these service industries to stimulate the new consumption by continual innovations which need many resources. But the ambiguous performance of service innovation could not prove the reasonableness of resource allocation. This study tries to measure new service diffusion as innovation performance in order to help evaluate the innovation decision in service industry.

About the Author

Education:Master of Business Administration of the National Yunlin University of Science and Technology.Department of Statistics, Feng Chia University.

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