Silicon Valley can be a wild ride for an entrepreneur, especially if you’re a woman or a person of color (or both!). But not being a white dude dropout from Stanford shouldn’t stand between you and startup success—there’s a path forward for everyone, including you.

In this second edition of Mechanical Bull, Silicon Valley veteran Cheryl Contee takes readers through her entrepreneurial journey with humor and candor, sharing practical insights from her experience of launching three startups and receiving more than $2 million in venture capital investment, despite being a nontraditional founder. Through Cheryl’s firsthand account of gender and racial bias in a system set up to serve the privileged few, you’ll learn how to flourish against all odds.

Updated to reflect the new realities of the post-pandemic era, Mechanical Bull is your practical guide for launching a successful startup and riding shifting trends like a #boss—without ever getting thrown off your game.

About the Author

Cheryl Contee is the award-winning CEO of the digital agency Do Big Things, a diverse team that is using a new narrative and new tech to create global change in a new era. Previously, Cheryl was CEO of Fission Strategy, which brought Silicon Valley startup culture to the world's leading causes and campaigns. She's the cofounder of Attentive.ly, the first tech startup with a black female founder to be acquired by a NASDAQ company; the national board chair for Netroots Nation, an affiliate of Harvard's Berkman Klein Center for Internet & Society; and a proud cofounder of #YesWeCode. Learn more at dobigthings.today

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