Mechanics of Starting A Home Based Business - 2nd edition

America’s Work Force Went Home - - And Stayed There!More businesses than ever before are operated from home. Every day you’re inundated with e-mails and late night television commercials claiming that you can get rich overnight, using your computer!But what do you really need to do to start a business without losing your shirt? How do you separate the hype from the facts?Whether you’re selling products or services, the answers to building your business lie in the street smart how-to material presented in these pages. Creating start-up, home-based, mail order and Internet businesses, either full or part-time, doesn’t take a lot of money. It just takes the knowledge of what to do and how to do it.This comprehensive book shows you:•How to watch for trends for new products and where to get them•Where to find product without having a warehouse full of inventory•Home-based businesses that utilize your computer and skills•How to use a web site as an effective business tool•What type of legal structure your business should have•The benefits of home-based business tax deductions•Step-by-step procedures for setting up a merchant account to accept your customer’s credit cards•How to place newspaper ads (space, display & classified) economically•The elements necessary for an effective ad•How to select the benefits over the features of your product or service

Mike Rounds has been in the mail order business since 1967 and uses the methods shown in all four of his successful businesses, one of which is an international mail order firm that he has owned and operated since 1973.

Nancy Miller is a database ad placement expert. She has been responsible for information gathering, mailings and highly successful mailing pieces for hundreds of businesses, seminars and special events. Her planned mailings have resulted in a runaway response rates from even the simplest ads.