Media, Audience, and Social Structure

Ball-Rokeach, S.J., Cantor, M.G. (ed)

ISBN 10: 0803925816 / ISBN 13: 9780803925816

Published by Sage Publications, 1986

About this Item

This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0803925816.

Seller Inventory # 9115743

Bibliographic Details

• Title: Media, Audience, and Social Structure
• Publisher: Sage Publications
• Publication Date: 1986
• Language: English
• ISBN 10: 0803925816
• ISBN 13: 9780803925816
• Binding: Hardcover
• Condition: Poor
• Weight: 650 grams
• Seller catalogs:
  • Journalism & Media

About this title

Synopsis

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media′s role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.

About the Author

Sandra J. Ball-Rokeach, PhD, is a professor of Communication and Sociology in the Annenberg School for Communication and Journalism at the University of Southern California. She is the founder and principal investigator of The Metamorphosis Project―an in-depth inquiry into the transformation of urban community under the forces of globalization, new communication technologies, and population diversity. This multi-method project is guided by communication infrastructure theory. It has addressed issues of civic engagement, health disparities, intergroup relations, and community news site development.