Media Business Models: Breaking the Traditional Value Chain
Language: English
Published by Peter Lang Inc., International Academic Publishers, 2016
- Softcover
- New
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In English.
Seller Inventory # ria9781433131783_new
- Title
- Media Business Models: Breaking the Traditional Value Chain
- Publisher
- Peter Lang Inc., International Academic Publishers
- Publication year
- 2016
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1433131781
- ISBN 13
- 9781433131783
- Item weight
- 516 grams
These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences.
Can media companies cope with these new circumstances and at the same time fulfill their traditional roles?
This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.
"Synopsis" may belong to another edition of this title.
About the Author
Joan Cuenca (PhD, Ramon Llull University) is Asociate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. He is a founding member of the research group ESTISMA (Strategy and Issues Management in Public Relations and Corporate Communication). He is the author of Auditorías de Relaciones Públicas (2012) and a co-editor of Life Without Media (2013).
"About the title" may belong to another edition of this title.
Ria Christie Collections
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