Media Design and Technology for Live Entertainment: Essential Tools for Video Presentation

Media Design and Technology for Live Entertainment is a guide to understanding the concepts and equipment used in projection and video design for live performances. After an introduction in the principles of design elements as well as information on content, this book focuses on how content is used and transmitted by describing the essential components of systems, providing definitions used in communicating video concepts, and including basic system troubleshooting tips and tricks. A brief history of projected imagery is included, as well as information on analog systems, as outdated technology continues to be used either by choice of the designer or by necessity due to budget. By providing the information to understand the tools and how to use them, the reader should be able to create their own systems to meet his or her design ideas.

Davin E. Gaddy has been working professionally in live entertainment, convention and trade show, themed exhibit, and cinema markets for over 25 years, not including his prior student work. During this time, he has spanned the gamut of the industry, learning a variety of production styles. Due to his experience, Gaddy was the perfect fit to be the lead projectionist for Cirque du Soleil’s production of KÀ, which has stunned millions of audience members over the course of its run.

In addition, Gaddy advocates for the education of other members of the industry. He has taught workshops on video for performance at theatrical conventions, as well as directly to students at high schools, colleges, and universities. Gaddy serves as a moderator on ControlBooth.com, an online forum for the theatrical industry. Gaddy is the chairman of the committee preparing the video and projection exam for USITT’s Essential Skills for the Entertainment Technician program.