Media Economics: 7 (Key Concerns in Media Studies)
Language: English
Published by Red Globe Press, 2015
- Softcover
- Used

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Condition: Used - Very good
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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR009705790
- Title
- Media Economics: 7 (Key Concerns in Media Studies)
- Author
- Cunningham, Stuart
- Publisher
- Red Globe Press
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0230293220
- ISBN 13
- 9780230293229
- Item weight
- 200 grams
- Series
- Book 5 of 13: Key Concerns in Media Studies
This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value – and limits – of contending economic approaches in understanding how the media operates today.
Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.
"Synopsis" may belong to another edition of this title.
About the Author
Terry Flew is Professor of Media and Communication in the Creative Industries Faculty at Queensland University of Technology, Brisbane, Australia.
"About the title" may belong to another edition of this title.
WorldofBooks
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