Media Economics : Theory & Practice
Language: English
Published by Routledge, 1998
- Softcover
- Used
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- Title
- Media Economics : Theory & Practice
- Author
- Carveth, Rodney
- Publisher
- Routledge
- Publication year
- 1998
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0805818421
- ISBN 13
- 9780805818420
- Edition
- 2nd Edition
The importance of media economics became apparent in the massive business reorganizations of the 1980s and the 1990s. Due to regulatory, technological, and financial changes, media became the target of takeovers, breakups, mergers, and acquisitions. Media economics became much more than understanding cash flow within a single business organization.
This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.
"Synopsis" may belong to another edition of this title.
Review
What a joy it was to finally find your book and be provided with such a solid, dispassionate analysis of the issues and industries....I really enjoyed the book.
—Adam Thierer, Director of Telecommunications Studies
Cato Institute
"About the title" may belong to another edition of this title.
Phatpocket Limited
Waltham Abbey, HERTS, United Kingdom
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