The Media in Your Life: An Introduction to Mass Communication (3rd Edition)

Written by two highly regarded scholars and teachers, The Media in Your Life helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. The 3rd Edition explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

“The text's strengths... are on the emphasis on media history, convergence trends, and marketplaces. I also appreciate that the text is written at a sophisticated yet appropriate level for college students.” -Kim Smith, Iowa State University

“The material covered is essential to the understanding of the current student in today's media culture.” -Jeanne Rollberg, University of Arkansas- Little Rock

“Authors that forget that they are teachers and try too hard to pretend they're the students' friends don't do their content justice, nor do they model appropriate writing for students to emulate. Folkerts and Lacy don't fall into this trap; they present material credibly, appropriately, and yet readably.” -Rebecca Lind, University of Illinois- Chicago

“The overall strengths of Media in Your Life are that it is exhaustively researched and attractively presented. The broad topic of mass media is effectively structured into an accessible format.” -Randall K. Pugh, Montana State University- Billings

“l;The book's emphasis on knowledge students can use in navigating our complex culture is a major strength. Its organization is logical. It is well documented…It provides a solid summary of most significant media-related issues of the day.” -William Lingle, Linfield College

“The authors have a good framework to present an overview of the structure and process of mass communication in the U.S. The text is visually appealing and will attract students' interest.” - Elizabeth Perse, University of Delaware