Media Management : A Casebook Approach. This item is unavailable.
Hollifield, C. Ann, Sohn, Broadrick Ardyth, Wicks, Jan LeBlanc, Lacy, Stephen
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Language: English
Published by Taylor & Francis Group, 2003
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Media Management : A Casebook Approach
- Author
- Hollifield, C. Ann, Sohn, Broadrick Ardyth, Wicks, Jan LeBlanc, Lacy, Stephen
- Publisher
- Taylor & Francis Group
- Publication year
- 2003
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0805847154
- ISBN 13
- 9780805847154
- Edition
- 3rd Edition
- Item weight
- 1.003 pounds
- Dimensions
- N/A
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills.
Updates in this edition include:
*research and examples to reflect the current state of the industry;
*material on convergence, new media, and international aspects, as well as their influences on leadership and planning;
*information and research on new media, the Internet, and their future implications for media managers;
*technology and online resource sections; and
*examples and information on data used by advertisers and media organizations.
This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Updates in this edition include:
*research and examples to reflect the current state of the industry;
*material on convergence, new media, and international aspects, as well as their influences on leadership and planning;
*information and research on new media, the Internet, and their future implications for media managers;
*technology and online resource sections; and
*examples and information on data used by advertisers and media organizations.
This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
"Synopsis" may belong to another edition of this title.