Media Management : A Casebook Approach

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers.

Among the additions to this fourth edition are

• Increased discussions on groups, vision, change, diversity, and management styles;
• Additional media-sensitive examples within each section of the text;
• A new chapter on knowledge management;
• Ethics integrated into law and leadership discussions;
• A primer in global markets, technology, and policy;
• In-depth consideration into the aspects of change; and
• Increased emphasis on analysis.

This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.