Title: Media Management: A Casebook Approach (Routledge Communication Series)
Publisher: Routledge
Publication Date: 2003
Language: English
ISBN 10: 0805847154
ISBN 13: 9780805847154
Binding: Paperback
Edition: 3rd Edition
Condition: Good

About this title

Synopsis

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills.

Updates in this edition include:

*research and examples to reflect the current state of the industry;

*material on convergence, new media, and international aspects, as well as their influences on leadership and planning;

*information and research on new media, the Internet, and their future implications for media managers;

*technology and online resource sections; and

*examples and information on data used by advertisers and media organizations.

This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

"About this title" may belong to another edition of this title.

Store Description

Archives Books, Inc. is a family owned and operated company, established in 1989 in Edmond, OK, which has been selling books locally and online for more than 30 years. Our first online sale was in 1995, being one of the first book dealers to sell used books online. Being on the ground floor of the online used book business, we have acquired a rare knowledge of the industry that helps us provide an unmatched customer service experience. In addition to our online listings, we have a brick and mortar store located in Edmond, Oklahoma at 1914 E. 2nd Street. We buy and sell at this location Monday thru Saturday, 10am-6pm. We currently add thousands of titles to our online inventory each month and sell hundreds of books each day, so inventory is always changing and the selection is always different. What began in 1989 has turned out to be one of Oklahoma's finest used bookstores and continues to be an excellent provider of used books worldwide.

Visit Seller's Storefront

Seller's business information

Archives Books, Inc.
1914 E 2nd Street, Edmond, OK, 73034, U.S.A.

Sale & Shipping Terms

Terms of Sale

Customer Satisfaction guaranteed! All orders ship within 24-48 hours. Your total satisfaction is our goal. If you are unhappy with your purchase for any reason, simply email us with a brief explanation of your problem and we will get back with you within 24 hours, Monday thru Friday with a resolution. We are closed on the weekends, therefore, if contacting on Sat. or Sun., please allow 48 hours for response. We can be contacted at archivesbooks@sbcglobal.net.

Archives Books inc.
1914 E. 2nd Stre...

More Information

Shipping Terms

Orders usually ship within 24-48 hours of order date. Priority shipping normally takes 3 to 5 business days to arrive. Standard Mail averages 4 to 10 business days but in some rare cases may take longer to arrive. International shipping may require additonal costs for oversized items. International shipping normally takes 4 to 20 business days but in some rare cases can take longer to arrive. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 5 business days
First item	US$ 6.50	US$ 11.95

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.