Media Management: Leveraging Content for Profitable Growth

Andrej Vizjak, Max Ringlstetter

ISBN 10: 3540440054 / ISBN 13: 9783540440055

Published by Springer, 2003

About this Item

Gebundene Ausgabe 186 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, sehr gut - gebraucht, Gebundene Ausgabe Springer , 2003 186 S. , Media Management: Leveraging Content for Profitable Growth, Andrej Vizjak, Max Ringlstetter.

Seller Inventory # BU329299

Bibliographic Details

• Title: Media Management: Leveraging Content for Profitable Growth
• Publisher: Springer
• Publication Date: 2003
• Language: English
• ISBN 10: 3540440054
• ISBN 13: 9783540440055
• Binding: Hardcover
• Condition: sehr gut - gebraucht
• Seller catalogs:
  • Ratgeber

About this title

Synopsis

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.