Media Management and Live Experience (Paperback)

Alex Connock

ISBN 10: 1032563672 / ISBN 13: 9781032563671

Published by Taylor & Francis Ltd, London, 2024

About this Item

Paperback. Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered plus theatre, trade events, conventions, museums and galleries, and immersive media.Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future?With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries. Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781032563671

Bibliographic Details

• Title: Media Management and Live Experience (Paperback)
• Publisher: Taylor & Francis Ltd, London
• Publication Date: 2024
• Language: English
• ISBN 10: 1032563672
• ISBN 13: 9781032563671
• Binding: Paperback
• Condition: new

About this title

Synopsis

Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media.

Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future?

With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.

About the Author

Alex Connock is Senior Fellow at the Said Business School, University of Oxford, and Lecturer at St Hugh’s College, Oxford. He teaches Media, Marketing and Management courses at BA, MBA and Executive Education levels. At Exeter University he is Professor in Practice in Media & AI. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Alex has also worked extensively in the media industry in the UK and US – in TV production, digital/social content marketing, magazine writing, and music and advertising production. In the charity sector, he is a voting member of BAFTA, Vice Chair of UNICEF UK, and a board director of the Halle Orchestra. He has been shortlisted six times in Entrepreneur of the Year awards in the UK. His prior book, Media Management and Artificial Intelligence: Understanding Media Businesss Models in the Digital Age, was also published by Routledge, in late 2022.