Media of Mass Communication, 2008 Update, The (8th Edition)

Vivian, John

ISBN 10: 020549370X / ISBN 13: 9780205493708

Published by Allyn & Bacon, 2007

About this Item

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00075534600

Bibliographic Details

• Title: Media of Mass Communication, 2008 Update, The (8th Edition)
• Publisher: Allyn & Bacon
• Publication Date: 2007
• Language: English
• ISBN 10: 020549370X
• ISBN 13: 9780205493708
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

This up-to-date, reader-friendly presentation of the mass media uses the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian’s story-telling style excites readers as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization—the media, media messages, and media issues—provides a framework for students to understand the big picture behind today’s media issues.

From the Back Cover

Some key features with this edition include:

• Lively writing style, exciting magazine-style design, and emphasis on current and future challenges in media make this best-selling book appealing and interesting to today's reader.
• Boxed features provide readers with additional information about specialized topic areas:
  • “Media Technology” boxes demystify the techno-changes rampant in today’s media;
  • “Media People” boxes profile key figures in media industries;
  • “Media Databank” boxes display media facts and data;
  • “Media Timeline” boxes place key media events in historical perspective;
  • “Media Online” boxes provide URLs for related Web sites.
• Seven “Case Studies” found throughout the book look in depth at a relevant media issue and then invite readers to analyze its impact.
• A full chapter on the newest mass medium—“The Internet” (Ch. 9)—helps readers to understand what it is, how it works, and what makes it possible.
• Two full chapters on the media's effects, on the individual and on society, plus a full chapter on mass communication as a process show how the media bring their messages to the masses and help readers understand the role the media play in their everyday lives (Chs. 15-17).
• A full chapter, “Entertainment,” in the Media Messages section explains how entertainment is an integral part of today's mass messages conveyed through all the mass media (Ch. 13).
• “Evaluating Media” sections give readers concrete tips on how they can judge media companies and media content, both of which are at the core of media literacy.
• Two bonus chapters, Chapter 22 “Visual Messages,” and Chapter 23 “Media and Political Systems,” are available electronically.