Short Retail Description: Giving readers a broad and deep understanding of the most pressing issues in American media today, this book stresses that readers must first think about their audience before ever generating an argument. To help readers develop skills for appealing, responsible, and ethical public writing, this book contains a wide variety of readings that focus on public discourse. Readers will get a deeper and broader understanding of the most pressing issues in American media today. Focus on “audience” throughout stresses that readers must first think about their audience before ever generating an argument. Readings in each chapter are current and represent a variety of genres and perspectives. Each chapter focuses on a different issue in today�s media, such as: Whom Can You Trust?; Who Owns the Public Sphere?; Who Owns Information? What�s Out of Bounds?; and more. Anyone interested in writing for the media.

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