Media Now: Understanding Media, Culture, and Technology (with CD-ROM and InfoTrac)

LaRose, Robert,Straubhaar, Joseph

ISBN 10: 0534620191 / ISBN 13: 9780534620196

Published by Cengage Learning, 2003

About this Item

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Bibliographic Details

• Title: Media Now: Understanding Media, Culture, and Technology (with CD-ROM and InfoTrac)
• Publisher: Cengage Learning
• Publication Date: 2003
• Language: English
• ISBN 10: 0534620191
• ISBN 13: 9780534620196
• Binding: Paperback
• Edition: 4th Edition
• Condition: Good

About this title

Synopsis

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time. MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive. MEDIA NOW: UNDERSTANDING MEDIA, CULTURE AND TECHNOLOGY is that book!

About the Author

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communications in the Radio-TV-Film Department of the University of Texas at Austin. He is the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published books, articles, and essays on international communications, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in a number of journals, edited books, and elsewhere. His primary teaching, research and writing interests are in international communication and cultural theory, the digital divide in the U. S. and other countries, and comparative analysis of new technologies. He does research in Latin America, Asia and Africa, and has taken student groups to Latin America and Asia. He has done seminars abroad on media research, television programming strategies, and telecommunications privatization. He is on the editorial board for the Howard Journal of Communication, Studies in Latin American Popular Culture, and Revista INTERCOM.