Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition

Eastman, Susan Tyler (Editor)/ Ferguson, Douglas A. (Editor)/ Klein, Robert A. (Editor)

ISBN 10: 0240807626 / ISBN 13: 9780240807621

Published by Focal Pr, 2006

About this Item

5th edition. 335 pages. 8.75x6.00x0.75 inches. In Stock.

Seller Inventory # x-0240807626

Bibliographic Details

• Title: Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition
• Publisher: Focal Pr
• Publication Date: 2006
• Language: English
• ISBN 10: 0240807626
• ISBN 13: 9780240807621
• Binding: Paperback
• Edition: 5th or later Edition
• Condition: Brand New
• Weight: 0.57 kilograms

About this title

Synopsis

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

About the Author

Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein