Media Promotion & Marketing for Broadcasting, Cable & the Internet

Susan Tyler Eastman (u. a.)

ISBN 10: 0240807626 / ISBN 13: 9780240807621

Published by Routledge, 2006

Media Promotion & Marketing for Broadcasting, Cable & the Internet | Susan Tyler Eastman (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2006 | Routledge | EAN 9780240807621 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. Seller Inventory # 128410351

Synopsis:

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

About the Author: Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein

Bibliographic Details

Title: Media Promotion & Marketing for Broadcasting...
Publisher: Routledge
Publication Date: 2006
Binding: Taschenbuch
Condition: Neu
Edition: 5th or later Edition