Editor(s): Eastman, Susan Tyler; Ferguson, Douglas A.; Klein, Robert. Num Pages: 350 pages, black & white illustrations. BIC Classification: KJS; KNTD; KNTJ; KNTX1. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152 x 21. Weight in Grams: 644. . 2015. 5 Rev ed. Hardback. . . . .

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Bibliographic Details

Title: Media Promotion and Marketing for Broadcasting, Cable, and the Internet
Publisher: Taylor & Francis Ltd
Publication Date: 2015
Language: English
ISBN 10: 113816867X
ISBN 13: 9781138168671
Binding: Hardcover
Edition: 5th or later Edition
Condition: New

About this title

Synopsis

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

About the Author

Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein

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Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.

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Kennys Bookshop and Art Galleries Ltd.
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