Media Strategies: Managing content, platforms and relationships

Master the art of strategic communication in today's disruptive media landscape.

Media Strategies provides communication professionals, students, and media practitioners with the tools to navigate the complex world of modern media. Learn how to craft compelling content, leverage diverse platforms, and build lasting relationships in a digital environment. This guide offers innovative approaches to media relations, brand journalism, and content management, combining paid, owned, earned, and shared media for maximum impact.

• Develop effective communication strategies
• Target and package media materials for optimal reach
• Deliver strategically timed messages and sustainable narratives

Whether you're a student or seasoned pro, Media Strategies equips you with the skills to excel in the ever-evolving field of professional communication.

Jane Johnston is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and author of Media Relations: Issues and Strategies. Katie Rowney is a senior media officer at The University of Queensland, specializing in social media strategy. She has worked in communication and social media for the Queensland emergency services and News Limited, and has more than a decade of journalism experience.