Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

Dickinson, D. L.

ISBN 10: 1933199407 / ISBN 13: 9781933199405

Published by Racom Books, 2012

About this Item

Acceptable. Dust Jacket NOT present. CD WILL BE MISSING. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA82919331994074

Bibliographic Details

• Title: Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan
• Publisher: Racom Books
• Publication Date: 2012
• Language: English
• ISBN 10: 1933199407
• ISBN 13: 9781933199405
• Binding: paperback
• Edition: 2nd Edition
• Condition: Acceptable
• Dust Jacket Condition: Dust Jacket Included
• Book Type: book

About this title

Synopsis

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.

About the Author

D. Dickinson had a 25-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly twenty years, and is currently at Portland State University.