AS Media Studies: The Essential Introduction (Essentials)

This fully comprehensive and easy-to-use textbook covers all aspects of Media Studies for students a the pre-university level.
The authors, who are experienced teachers and A-level examiners, introduce the students step-by-step to the main forms of reading media texts, and address key areas such as media technologies, media institutions and media audiences.
AS Media Studies: The Essential Introduction will give students the confidence to tackle every part of an introductory media course. Its key features include:
*Activities and further work * Practical assignments and exam questions * Further reading and a glossary of key terms * Case studies showing how theoretical ideas can be applied in everyday situations

Philip Rayner is a Senior Lecturer in Media Communications at Cheltenham & Gloucester College of Higher Education and a Principal Moderator and Principal Examiner for A-Level Media Studies. Peter Wall is a Chief Examiner and Principal Moderator for GCSE Media Studies and a Chair of Examiners for Media Studies A Level. He is also a freelance lecturer `nd writer in Media Studies. Stephen Kruger is a Chief Examiner for Media Studies A Level and Head of Media Studies at Holland Park School.