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Bibliographic Details

Title: Media Today: An Introduction to Mass Communication
Publisher: Routledge
Publication Date: 2008
Language: English
ISBN 10: 0415960584
ISBN 13: 9780415960588
Binding: Hardcover
Edition: 3rd Edition
Condition: Good

About this title

Synopsis

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Comprehensive and engaging, Media Today features:

an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday

a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture

up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries

exciting new resources including an enclosed free DVD with media examples.

Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media.

Each chapter of Media Today will:

guide students through the essential history of media industries

examines the current forces shaping their creation, distribution and exhibition

explores the impact of emerging trends in media and society from globalization to social networking to video games.

Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.

About the Author

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he is the author of more than 50 articles and 8 books on mass media industries.

"About this title" may belong to another edition of this title.

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