Media Today: Mass Communication in a Converging World
Turow, Joseph
Sold by ThriftBooks-Dallas, Dallas, TX, U.S.A.
AbeBooks Seller since July 2, 2009
Used - Soft cover
Condition: Used - Good
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Quantity: 1 available
Add to basketSold by ThriftBooks-Dallas, Dallas, TX, U.S.A.
AbeBooks Seller since July 2, 2009
Condition: Used - Good
Quantity: 1 available
Add to basketPages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1138928461I3N00
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. A former Chair of the Mass Communication Division of the International Communication Association, he is the author of more than 150 articles and 10 books on media industries.
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