Media, Vengeance, and Litigation | Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits
Deidre Pettinga
ISBN 10: 3659211095 ISBN 13: 9783659211096
Published by LAP Lambert Academic Publishing, 2015
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Media, Vengeance, and Litigation | Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits | Deidre Pettinga | Taschenbuch | 120 S. | Englisch | 2015 | LAP Lambert Academic Publishing | EAN 9783659211096 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 106329224
Synopsis:
This book looks at the relationship between attitudes toward plaintiff’s attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the personality construct of vengeance to determine if there was a mediating factor affecting individuals’ reactions to this advertising. The study measured the same population targeted by this form of advertising; the sample included 200 adults, aged 18 and older, living in the Indianapolis metropolitan area. The results demonstrate that there is a statistically significant relationship between this form of television advertising and positive attitudes about the act of filing a personal injury lawsuit. The results further detail the statistically significant contribution of vengeance, advertising, and income on attitudes toward personal injury litigation. Previous studies have separately examined legal services advertising and vengeful behaviors. However, none has examined whether or not a desire for vengeance factors into the manner in which consumers receive and/or react to plaintiff’s attorney advertising.
About the Author: Deidre Pettinga teaches Marketing at the University of Indianapolis. She has a BS and MBA from Butler University and a MA and PhD from Fielding Graduate University. She has twenty-plus years experience in marketing and advertising. Her articles have appeared in a number of journals and she has presented papers before a variety of audiences.
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Title: Media, Vengeance, and Litigation | Exploring...
Publisher: LAP Lambert Academic Publishing
Publication Date: 2015
Binding: Taschenbuch
Condition: Neu
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Media, Vengeance, and Litigation
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ISBN 10: 3659211095
ISBN 13: 9783659211096
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Pettinga DeidreDeidre Pettinga teaches Marketing at the University of Indianapolis. She has a BS and MBA from Butler University and a MA and PhD from Fielding Graduate University. She has twenty-plus years experience in marketing and. Seller Inventory # 5139987
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Media, Vengeance, and Litigation
Published by
LAP Lambert Academic Publishing Jun 2015, 2015
ISBN 10: 3659211095
ISBN 13: 9783659211096
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book looks at the relationship between attitudes toward plaintiff¿s attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the personality construct of vengeance to determine if there was a mediating factor affecting individuals¿ reactions to this advertising. The study measured the same population targeted by this form of advertising; the sample included 200 adults, aged 18 and older, living in the Indianapolis metropolitan area. The results demonstrate that there is a statistically significant relationship between this form of television advertising and positive attitudes about the act of filing a personal injury lawsuit. The results further detail the statistically significant contribution of vengeance, advertising, and income on attitudes toward personal injury litigation. Previous studies have separately examined legal services advertising and vengeful behaviors. However, none has examined whether or not a desire for vengeance factors into the manner in which consumers receive and/or react to plaintiff¿s attorney advertising.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch. Seller Inventory # 9783659211096
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Media, Vengeance, and Litigation
Published by
LAP Lambert Academic Publishing Jun 2015, 2015
ISBN 10: 3659211095
ISBN 13: 9783659211096
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Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book looks at the relationship between attitudes toward plaintiff's attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the personality construct of vengeance to determine if there was a mediating factor affecting individuals' reactions to this advertising. The study measured the same population targeted by this form of advertising; the sample included 200 adults, aged 18 and older, living in the Indianapolis metropolitan area. The results demonstrate that there is a statistically significant relationship between this form of television advertising and positive attitudes about the act of filing a personal injury lawsuit. The results further detail the statistically significant contribution of vengeance, advertising, and income on attitudes toward personal injury litigation. Previous studies have separately examined legal services advertising and vengeful behaviors. However, none has examined whether or not a desire for vengeance factors into the manner in which consumers receive and/or react to plaintiff's attorney advertising. 120 pp. Englisch. Seller Inventory # 9783659211096
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Media, Vengeance, and Litigation : Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits
Published by
LAP Lambert Academic Publishing, 2012
ISBN 10: 3659211095
ISBN 13: 9783659211096
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book looks at the relationship between attitudes toward plaintiff's attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the personality construct of vengeance to determine if there was a mediating factor affecting individuals' reactions to this advertising. The study measured the same population targeted by this form of advertising; the sample included 200 adults, aged 18 and older, living in the Indianapolis metropolitan area. The results demonstrate that there is a statistically significant relationship between this form of television advertising and positive attitudes about the act of filing a personal injury lawsuit. The results further detail the statistically significant contribution of vengeance, advertising, and income on attitudes toward personal injury litigation. Previous studies have separately examined legal services advertising and vengeful behaviors. However, none has examined whether or not a desire for vengeance factors into the manner in which consumers receive and/or react to plaintiff's attorney advertising. Seller Inventory # 9783659211096
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