Media Writing: A Practical Introduction

Craig Batty and Sandra Cain

ISBN 10: 1137529547 / ISBN 13: 9781137529541

Published by Red Globe Press, 2016

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Second ] Publisher: Palgrave Pub Date: 1/1/2016 Binding: Paperback Pages: 289 Second edition.

Seller Inventory # 6640612

Bibliographic Details

• Title: Media Writing: A Practical Introduction
• Publisher: Red Globe Press
• Publication Date: 2016
• Language: English
• ISBN 10: 1137529547
• ISBN 13: 9781137529541
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Good

About this title

Synopsis

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

About the Author

Professor Craig Batty is Head of Creative Writing at the University of Technology Sydney, Australia.