Media Writing: A Practical Introduction
Language: English
Published by Bloomsbury Publishing PLC, 2016
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
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Add to basketItem description from seller
A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting.
Seller Inventory # 00064773355
- Title
- Media Writing: A Practical Introduction
- Author
- Craig Batty
- Publisher
- Bloomsbury Publishing PLC
- Publication year
- 2016
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1137529547
- ISBN 13
- 9781137529541
- Edition
- 2nd Edition
Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.
This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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