A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting. Num Pages: 320 pages, 4 black & white tables, 1 figures. BIC Classification: CBWJ. Category: (U) Tertiary Education (US: College). Dimension: 216 x 138. Weight in Grams: 454. . 2016. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Media Writing: A Practical Introduction
Publisher: Bloomsbury Publishing PLC
Publication Date: 2016
Language: English
ISBN 10: 1137529547
ISBN 13: 9781137529541
Binding: Soft cover
Edition: 2nd Edition
Condition: New

About this title

Synopsis

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

About the Author

Professor Craig Batty is Head of Creative Writing at the University of Technology Sydney, Australia.

"About this title" may belong to another edition of this title.

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