Paperback. Pub Date: 2012. Pages: 316 Language: Chinese in Publisher: China Social Sciences Press Media competitiveness: choose the path of Chinese characteristics A market-based concepts. assumptions and methods a market-based perspective. development system to study the competitiveness of China's media journalism works. China. as a developing country representatives. media competitiveness build undoubtedly has some exemplary significance Media competitiveness of Chinese characteristics to b.

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Bibliographic Details

Title: Media competitiveness: Path Selection of Chinese characteristics a market-based concepts. assumptions and methods(Chinese Edition)
Publisher: China Social Sciences Press
Publication Date: 2012
Language: Chinese
ISBN 10: 7516108510
ISBN 13: 9787516108512
Binding: paperback
Condition: New

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Synopsis

This book studies the development of Chinese media from the perspective of market and sustainable development. Firstly, it introduces the background of the research problemthe reason to study the development of Chinese media and the analysis of the concept and nature of media and media development as well as other basic theory of related research. Then it makes comments on research situation of the development of media in China and abroad. Finally it proposes the basic research structure of this book (which is the growth model of Chinese media).

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