Media/Impact: An Introduction to Mass Media, Enhanced
Biagi, Shirley
ISBN 10: 0495798169 ISBN 13: 9780495798163
Published by Cengage Learning, 2010
Used
paperback
From
Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since June 27, 2017
This specific item is no longer available.
About this Item
Description:
Seller Inventory # 0495798169-3-27916361
Synopsis:
From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, timelines, and an extensive online media careers guide.
About the Author: Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Media/Impact: An Introduction to Mass Media,...
Publisher: Cengage Learning
Publication Date: 2010
Binding: paperback
Condition: Good