Media/Impact (Paperback)

Name: Media/Impact (Paperback)
Rating: 3.16 (70 reviews)
Author: Shirley Biagi
ISBN: 9798214135519

Shirley Biagi

70 ratings by Goodreads

Language: English

Published by Cengage Learning, Inc, Belmont, CA, 2024

9798214135519

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Paperback. From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The thirteenth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Title: Media/Impact (Paperback)
Author: Shirley Biagi
Publisher: Cengage Learning, Inc, Belmont, CA
Publication year: 2024
Condition: new
Binding: Paperback
Language: English
ISBN 13: 9798214135519

Grand Eagle Retail

Bensenville, IL, U.S.A.

5-star seller

AbeBooks seller since October 12, 2005

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