Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps students develop the skills they need to critically evaluate both conventional wisdom and their own assumptions about the social role of the media. The book retains its acclaimed sociological framework but now includes additional discussions of new research and up-to-date coverage of today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the "new media" world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets.

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About the Authors

David Croteau is an associate professor emeritus in the sociology department at Virginia Commonwealth University (VCU). He has also worked in VCU’s Academic Learning Transformation Lab (ALT Lab), helping faculty incorporate new technologies into their teaching. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left.

William Hoynes is dean of the faculty and professor of sociology at Vassar College in Poughkeepsie, New York. He teaches courses on media, culture, and social theory, and is former director of Vassar’s Media Studies program. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere.

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