Mediating Gender in African Soc : Representation, Commodification and Sexuality

Mpofu, Shepherd (EDT); Aiseng, Kealeboga (EDT); Fafowora, Bimbo Lolade (CON); Gibson, Sarah (CON); Githinji, Keziah Wangui (CON)

ISBN 10: 1666954055 / ISBN 13: 9781666954050

Published by Bloomsbury Academic, 2025

About this Item

Seller Inventory # 50246742-n

Bibliographic Details

• Title: Mediating Gender in African Soc : Representation, Commodification and Sexuality
• Publisher: Bloomsbury Academic
• Publication Date: 2025
• Language: English
• ISBN 10: 1666954055
• ISBN 13: 9781666954050
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Through African case studies, this book explores how gender and sexuality are articulated on social media. While the representation of gender in mainstream media has been studied for many decades, this book fills a gap by focusing on social media platforms like Facebook, X, Instagram, and Tik Tok, and examining representation, commodification, and sexuality on these platforms. The contributors hold a mirror to society and reflect on the issues in our current world of empowerment, where sexuality and gender preferences are respected, and sexual rights are protected by constitutions in progressive democracies. Through their research, Shepherd Mpofu, Kealeboga Aiseng, and the contributors strive to alter the male gaze, commercial benefits of commodification, and African culture as benefited and influenced by patriarchal societies.

About the Authors

Shepherd Mpofu is professor of media and communication at the University of South Africa.

Kealeboga Aiseng is Senior Lecturer in the Department of Media Studies at the University of the Witwatersrand, South Africa. A scholar of media, language, and culture, his research interests lie at the intersection of sociolinguistics, African popular culture, digital media, and the politics of representation.